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Rubber Road showcases Tubbz at BLE 2025

Rubber Road has ambitious plans to grow Tubbz, its quirky collectible cosplaying ducks line, in 2026 and beyond. 

With Tubbz on the rise and global sales for 2025 set to hit over 5m units, Rubber Road is taking its unique, quirky collectible cosplaying ducks to BLE. The company has ambitious plans for significant growth in 2026 and beyond.

Rubber Road works with the biggest names in global entertainment thanks to partnerships with Universal, Warner Bros, Lionsgate, Paramount and Mojang, to name a few, giving access to some of the best licences in the world of movies, TV shows, gaming and comic books. The key to success is unrivalled and exceptional character detail, making Tubbz some of the most exciting and distinctive collectibles around. With over 400 characters in the collection and new drops every week, there is something to satisfy the appetites of pop culture fans everywhere.

Tubbz began with First Editions aimed at collectors and fans of nostalgic pop culture brands such as Ghostbusters, Back to the Future and Jaws. These were limited editions, so once they were gone, they were gone, giving these larger ducks a FOMO effect. To grow the brand further, more current licences were…

Exclusive: Rubber Road is having a quacktastic time

Toy World caught up with Ben Grant, co-founder of Rubber Road, who shares insights about the Tubbz brand of cosplaying ducks and the opportunities the extensive brand presents for retailers.

2025 is on track to be the biggest year yet for Tubbz, which has over 400 characters in its line-up so far, paying tribute to some of the most iconic characters from the world of pop culture. Working with licensing partners which include Universal, Warner Bros, Sega, Paramount, Bethesda, Amazon MGM and Mojang, Ben tells us growth in the UK is accelerating fast.

With kids returning to school this month, Ben tells us that this presents a brilliant opportunity for the Pocket Money and Collectibles category, as children get excited to share what has been collected over the summer with classmates. “The Back-to-School opportunity keeps on growing; there’s so much more to it than stocking up the pencil case,” he says. “As well as stationery, uniform and sports items, children going back to school love to share their summer news and show off toys they’ve bought in the holidays. Considered licence-focused merchandising at this time can lead to incremental pocket money sales, for example, Minecraft Mini Tubbz don’t look out…