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Hasbro partners with Rubber Road to launch merchandise range based on its hit global franchises

Hasbro has tapped the pop culture merchandise specialist, Rubber Road and its design arm, Numskull Designs, to develop, manufacture, and distribute a wide range of official merchandise based on some of the toy maker’s biggest franchises.

Rubber Road has made a name for itself as a producer of quality merchandise for movie, toy, gaming, and TV brands. Its portfolio consists of official products for fans and collectors of some of the world’s biggest names in pop culture, including Minions, Harry Potter, DC Comics, Sonic the Hedgehog and more.

In its new partnership with Hasbro, Rubber Road’s Numskull Designs team will introduce a range of products based on some of the global toy maker’s most notable global franchises, including Transformers, Power Rangers, Dungeons & Dragons, NERF, and My Little Pony.

Liam Taylor, commercial director and ‘Dungeons & Dragons fan’ at Rubber Road, said: “We are thrilled to be teaming up with Hasbro to work with some of the world’s best names in toys. With a Transformers movie coming up in 2022 and a resurgence in Dungeons & Dragons, we are excited to be producing some fantastic merchandise that will appeal to fans old and new, big kids and little kids.”

According…

Rubber Road showcases Tubbz at BLE 2025

Rubber Road has ambitious plans to grow Tubbz, its quirky collectible cosplaying ducks line, in 2026 and beyond. 

With Tubbz on the rise and global sales for 2025 set to hit over 5m units, Rubber Road is taking its unique, quirky collectible cosplaying ducks to BLE. The company has ambitious plans for significant growth in 2026 and beyond.

Rubber Road works with the biggest names in global entertainment thanks to partnerships with Universal, Warner Bros, Lionsgate, Paramount and Mojang, to name a few, giving access to some of the best licences in the world of movies, TV shows, gaming and comic books. The key to success is unrivalled and exceptional character detail, making Tubbz some of the most exciting and distinctive collectibles around. With over 400 characters in the collection and new drops every week, there is something to satisfy the appetites of pop culture fans everywhere.

Tubbz began with First Editions aimed at collectors and fans of nostalgic pop culture brands such as Ghostbusters, Back to the Future and Jaws. These were limited editions, so once they were gone, they were gone, giving these larger ducks a FOMO effect. To grow the brand further, more current licences were…